Smiling customer against DAP green background

Customer experience consultancy

Happier customers make for better business

DAP Consultancy helps you improve loyalty, retention and commercial performance by making customer experience work harder.

Mind Your Own Business with Dan Pratt
12
October18:00 · Swindon 105.5

Next show

AI and Crickets

With Dean Whitby and Daniel Lavan-Harris.

Dan Pratt, founder of DAP Consultancy

Meet Dan Pratt

Experience without the corporate theatre.

Dan brings hands-on customer experience leadership, commercial focus and an engaging, human way of working with teams.

About Dan & DAP

How DAP helps

Diagnose

Find the moments shaping customer confidence and commercial outcomes.

Design

Turn evidence into a focused, measurable customer experience strategy.

Develop

Give teams practical skills through training, workshops and coaching.

Deliver

Support implementation, measurement and continuous improvement.

Selected client experience

Virgin Pure logo
iD Mobile logo
Casual Dining Group logo
PizzaExpress logo
Marco logo

Client identities retained from the current DAP website. Results will only be shown after source figures are verified.

What people say

Client testimonials

Dan is an accomplished, disciplined, focused and solution driven individual, assisting both colleagues and clients in a consistently positive manner, gauging their needs at all times and always willing to take on new challenges and responsibility.
Director of Service Delivery, The Keyholding Company
Dealing with customers is a very difficult area to manage, it requires a great deal of patience and empathy towards the public. Dan simply excels at this, not only a pleasure to work with, his experience is unbeatable, with him as part of a team you cannot fail!
Global B2B Marketing and Communications Manager, Collinson
Dan is such a nice person to work with. He is not only a great colleague but a very good manager. He is very creative, hands-on, and organized. He is the guy to go to when you need help with customer retention or complaints handling and is always open to discuss ideas and suggestions. I learned a lot about leadership from Dan, and it was a pleasure to be managed by him.
Customer Experience Lead, Boundary Technologies
Dan worked across the organisation, combining his impressive experience in customer service with management information to explore and implement new and improved ways of working, ensuring that the decisions we made were for the benefit of customers.
Senior Data Analyst, Citizens Advice Bureau
I have worked with Dan over the years, and he is one of the most passionate people I have had the pleasure to work with. He prides himself in identifying customer and business challenges and opportunities, not only by using his interpersonal skills but also by analysis, he looks at sensible opportunities and then overcomes them.
Head of Business Intelligence, Kingston University
Latest Insight · 2026

The top 10 customer experience trends of 2026

Read the article

Featured case study

Real work. Clear outcomes.

The case-study design separates challenge, action and verified results—without inventing claims.

View case studies

Current-site audit

65public pages
44articles
8Insight hubs
233media assets

Audit flags: multiple H1s, weak metadata, no structured data, keyword-stuffed footer copy, inconsistent radio dates, generic image descriptions, oversized source images, and empty Videos and Retention hubs.

Proposed architecture: preserve established URLs; introduce semantic metadata and schema; automatically generate sitemap entries; block admin and private routes; use permanent redirects only when a genuine address change is approved.